The bait fish is the number one forage food of larger predatory fish. No lure replicates a bait fish better than swimbait. Their profile size and swimming action triggers evolutionary feeding responses.The Fat Shad is 4" long, has a larger fatter profile to displace more water and cause more vibration to be detected by the predatory fishs lateral line. In short it makes it easier for the predatory fish to find. The FatShad is designed to be fished with a belly weighted hook or is even more perfectly suited to be fished with the new Pro Model Shak-E2 Head. It can be hopped along the bottom or slowly retrieved at any depth. Fat Shads come in a number of great fish catching colors. Fish with them and you will be glad you did.